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Transform the way you negotiate your sales

The most experiential, immersive and empowering sales negotiation skills programmes in the market.

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We can benchmark your people against worldwide best practice and tell you how to maximise your team's sales performance at the negotiation table.

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Sales Performance

We are focussed on embedding lasting change.

Return On Investment

We generate an average 16 x ROI from our programmes.

Global Standards Applied

We ensure the best practice with local flexibility.

Our sales negotiation training courses deliver the process, skill and confidence to keep you in control

98.9% of Customers Recommend Us

Our flagship course launches tens of thousands of salespeople into negotiation training every year.

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“There isn't a day that goes by without using the things I learned in the course. A few things I already did before, but now I can tie it to a structure. It is truly the best training I ever followed. Thank you very much, it has really changed my life. it lifted my knowledge and skills and I am thankful to be able to join this training. I saved £100k+ within 90 days of attending the course!”

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Bas Bannink, Sales Engineer, Cisco

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29 Languages

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120 Countries

46 Offices

Negotiation Skills Sales Training, Development & Consultancy

Since 1975 we have been leading the way to create greater engagement and application by mixing global reach with rich local knowledge.